Wrapped in “Mysteries”
Popular eco-retailer Faithful to Nature ran an egg-citing Easter promotion in collaboration with South African artist Sarah Grace, whereby their limited-edition chocolate Easter egg boxes were wrapped in extracts of the artist’s stunning abstract artwork called “Mysteries”.
Faithful to Nature’s Brand Manager, Chevaun Roux says, “You can’t have Easter eggs without a sprinkle of mystery. That’s why we partnered with artist Sarah Grace to bring her abstract mural “Mysteries” to life on the boxes of our limited edition chocolate Easter eggs. Sarah’s artworks explore the relationship between nature and humanity, a perfect rendering for the work done by CTEET. These locally made vegan and dairy milk eggs were packaged in biodegradable raffia paper strips, presented in a home compostable carton egg-tray, and 100% recyclable aluminum foil. The labels were 100% recyclable, and printed with plant-based inks.”
Alongside the promo, the original artwork was auctioned in support of environmental preservation. With CTEET being close to Sarah’s heart, our organisation was the chosen beneficiary of the funds from the once-off auction to help future generations fall in love with nature too.